I build and optimize DTC ecommerce growth systems with paid media, SEO, analytics, and conversion tracking.
I completed my MBA in Business Data Analytics at Central Michigan University, with coursework in marketing analytics, data visualization, statistical analysis, business intelligence, predictive analytics, and strategic marketing management.
I worked as a Performance Marketing Specialist for The Rugs Story, managing Google Ads and Meta Ads for a direct-to-consumer handmade rugs brand selling internationally.
I built campaigns, tested creatives and audiences, improved ROAS and CAC decisions, and maintained tracking with GA4, Meta Pixel, and Google Tag Manager.
I managed paid media at SixSails across Google Search, Display, Shopping, Facebook, and Instagram for agency clients.
My work focused on qualified traffic, budget allocation, CPA, conversion rate, ROAS, A/B testing, conversion tracking, and weekly performance reporting.
I drove SEO and content growth for Healthy18, a health and wellness brand, using keyword research, competitor analysis, on-page SEO, and technical SEO.
I worked with SEMrush, Ahrefs, Google Search Console, and Google Analytics to track rankings, organic traffic, content ROI, and site improvements.
I founded and operated SILKWOX, an independent DTC ecommerce business in apparel and lifestyle.
I built the Shopify storefront, optimized product and landing pages, ran Meta Ads, and used CAC, AOV, repeat purchase rate, and customer behavior to guide decisions.
Performance Marketing: Google Ads, Meta Ads, paid media strategy, ROAS, CAC, A/B testing, and conversion rate optimization.
Analytics & Tools: GA4, Google Tag Manager, Meta Pixel, SQL, advanced Excel, Tableau, Looker Studio, Shopify, WordPress, Klaviyo, HubSpot, React, JavaScript, and HTML/CSS.