Performance Marketing · Marketing Analytics

Hi, I'm Mehar 👋 — I turn ad spend, search, and data into measurable growth.

See what I've built Resume
Performance Marketing Marketing Analytics eCommerce / DTC
Projects

Things I've built and shipped.

All live, all built end to end by me — product, landing page, and payments included.

ShelfSpace

● Live

A $497 productized AI-visibility (GEO) audit for DTC brands — measures how visible a brand is in AI assistants like ChatGPT and Claude, with a Claude API measurement pipeline and Stripe checkout.

Claude API · Stripe · Vercel
Visit site → Case study

AI Rank

● Live

A free "SEMrush for AI search" — enter a brand, see how visible it is in AI assistants. Built as the free top-of-funnel tool that feeds ShelfSpace.

Next.js · Claude API · Vercel
Visit site → Case study

TrendingBoard

● Live

Subscription product-trend research (Exploding Topics for ecommerce): emerging products ranked by momentum, with a saturation flag so sellers know when they're too late.

Next.js · Stripe · Vercel
Visit site → Case study

Oops, Lost a Billion

● Live

A meme-format billionaire wealth tracker — moods swing with net worth. An exercise in viral mechanics and shipping a consumer web product fast.

Next.js · Vercel
Visit site →
Professional Experience

Where I've done the work.

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Performance Marketing Consultant · Remote Jan – May 2026

Project-based paid media, tracking, and growth consulting for DTC/ecommerce brands — including a full paid-acquisition rebuild across Google, Meta, and TikTok Ads plus a GA4/GTM/Pixel tracking fix for Chaddy Cosmetics (DTC beauty).

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Performance Marketing Specialist · The Rugs Story — DTC Home Decor Jan – Jun 2024

Managed $15K–$40K/month across Meta and Google Ads in US, UK, and EU markets at 2–3x blended ROAS; improved acquisition efficiency ~15% through structured A/B testing and grew Instagram from 7K to 16K, contributing to an ELLE Decor placement.

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Performance Marketing Specialist · SixSails — Digital Agency Oct 2022 – Dec 2023

Ran paid media for a portfolio of ecommerce and lead-gen accounts across Google and Meta Ads, holding CPA at or below client targets through daily budget reallocation.

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SEO & Content Marketing Specialist · Healthy18 Jun 2021 – Sep 2022

Roughly doubled organic search sessions in 15 months through keyword strategy, on-page optimization, and technical SEO using SEMrush, Ahrefs, and Google Search Console.

Ads — Proof of Work

Real campaigns, real dashboards.

Screenshots from ad accounts and stores I've actually run — my own DTC brand and client work. Numbers exactly as the platforms reported them. Click any card to view full size.

Meta Ads Manager campaigns table showing awareness and conversion campaigns

Meta Ads Manager — campaign portfolio

Awareness, landing-page, and purchase campaigns managed side by side — down to ₹1.32 per 1,000 people reached on the awareness layer.
Meta Ads Manager campaigns table: ₹24,843 spent, 1,539 results, 0.92% CTR, ₹3.10 CPC

Meta Ads — conversion campaigns

Purchase-optimized campaigns in one view: ₹24.8K spent → 1,539 results at ₹3.10 avg CPC and 0.92% CTR, with 7-day click / 1-day view attribution.
Meta Ads lifetime results: ₹16,883 spent, 109,021 people reached, 52 purchases

Lifetime ad results

₹16.9K spend → 109K people reached, 6,040 link clicks, 1,274 checkouts initiated, 52 purchases.
Shopify dashboard: ₹100.28k total sales, 133 orders this month

Shopify — the revenue side

₹100K+ month with 133 orders on my own store — the sales those ads were driving.
Analytics highlights: 5.8K new users, $1.0K revenue, 1.4% purchase conversion rate

Growth analytics

5.8K new users (+33%), purchase conversion up 3.9% — the measurement layer behind budget decisions.
GitHub

The code behind the projects.

I build with AI-assisted development — Claude, Next.js, Node — and ship complete products: measurement pipelines, Stripe billing, and the marketing pages on top.

github.com/meharsinghofficial →
Live products
4
Shipped
2026
ShelfSpace · AI Rank · TrendingBoard · Oops, Lost a Billion
Tableau & Analytics

Data visualization work.

A live, interactive sales-pipeline funnel chart (Tableau Workout Wednesday challenge build) — plus an executive retail KPI dashboard from my MBA data-visualization capstone.

Open on Tableau Public ↗ Retail dashboard case study
Tools I Use

My day-to-day stack.

📣Paid Media

Meta AdsGoogle AdsTikTok Ads

📊Analytics

GA4Google Tag ManagerTableauLooker StudioExcelSQL

🔍SEO

SEMrushAhrefsGoogle Search Console

🛒eCommerce

ShopifyWooCommerceKlaviyo

🤖AI & Automation

ClaudeChatGPTZapierMake

🎨Creative

CanvaFigma
Contact

Let's talk.

Open to performance marketing, growth, and marketing analytics roles — full-time, consulting, or freelance.

Email me